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Let them eat cake : marketing luxury to the masses - as well as the classes

Danziger, Pamela N.

Let them eat cake : marketing luxury to the masses - as well as the classes - America Dearborn Trade Publishing 2005 - 299 p. Includes bibliography and index

ISBN: 0-7931-9307-9

Subjects--Topical Terms:
Affluent consumers - Psychology
Consumer behavior
Luxuries - Marketing

Dewey Class. No.: C 658.8343 D23L

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