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Eseentials of marketing research

Hair, Joseph F.

Eseentials of marketing research - 2nd ed. - New York, NY McGraw-Hill/Irwin 2010 - xvii, 398 p. Includes index

ISBN: 978-0-07-122028-6

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: C 658.83 Eg7

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