Sales management : concepts and cases

Cron, William L.

Sales management : concepts and cases - 10th ed. - New Jersey John Wiley & Sons 2010 - xix, 345 p. Includes index

Dalrymple's Sales Management arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they'll find streamlined coverage for easier readability and retention.

978-0-470-4189-5


Sales management
Sales management Case studies

C 658.81 C88s