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Essentials of marketing : marketing strategy planning approach

Perreault, William D.

Essentials of marketing : marketing strategy planning approach - 11th ed. - New york, NY McGraw-Hill/Irwin 2008 - xxxv, 660 p. Includes index

ISBN: 978-0--07-128334-2

Subjects--Topical Terms:
Marketing - Management

Dewey Class. No.: C 658.8 P43e

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