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Marketing communications in tourism and hospitality: concepts, strategies, and cases

McCabe, Scott

Marketing communications in tourism and hospitality: concepts, strategies, and cases - Oxford Butterworth Heinemann 2009 - xx, 300 p. Includes index

ISBN: 978-0-7506-8277-0

Subjects--Topical Terms:
Advertising- Hospitality industry
Hospitality industry- Marketing
Tourism- Marketing

Dewey Class. No.: C 647.94068 M13m

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