Successful tourism management : tourism practices

By: Material type: TextTextPublication details: India ; Sterling Pub.; 2006Edition: Vol. 2Description: xiv, 376 p; Includes indexISBN:
  • 81-207-1868-2
Subject(s): DDC classification:
  • C 338.4791 Se7s
Summary: In 1975, University of Delhi introduced Tourism as a subject for under-graduate studies and I was called upon to give a few lectures. To prepare my academic lectures, I searched the University Libraries for some textbook material. Hardly any materi was available. Besides the Western academic nic studies, which had little relation to the ground realities of Indian and Asian markets. Again, all examples and case studies were related to Europe or America.
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Book Book PCC CIRCULATION C 338.4791 Se7s (Browse shelf(Opens below)) Available 2384

In 1975, University of Delhi introduced Tourism as a subject for under-graduate studies and I was called upon to give a few lectures. To prepare my academic lectures, I searched the University Libraries for some textbook material. Hardly any materi was available. Besides the Western academic nic studies, which had little relation to the ground realities of Indian and Asian markets. Again, all examples and case studies were related to Europe or America.

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