Introductory microeconomics

By: Contributor(s): Material type: TextTextPublication details: Manila ; Rex Book Store, Inc., ; 2014Edition: 4th edDescription: xiii, 237 p; Includes indexISBN:
  • 978-971-23-6735-9
Subject(s): DDC classification:
  • Fil 338.5 P14i
Summary: The book introduces college students to the economics of the consumer and the firm. This textbook includes basic theories on economics and their application to consumer, production, and market behaviors. In application, students are expected to recognize how these theories work in the economic realities of business and households. Moreover, they will be able to identify the economic dimension of realities in other fields of business. The book starts with an overview of market behavior against the background of the basic concepts of economics as a social science. It then discusses the underlying behavior of markets, particularly of the consumer as buyer and the firm as producer. The last part of the book is an integrated study of the different types of markets with the interactive behaviors of consumers and firms. -- Book cover.
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Item type Current library Call number Status Barcode
Book Book PCC FILIPINIANA Fil 338.5 P14i (Browse shelf(Opens below)) Available 5273

The book introduces college students to the economics of the consumer and the firm. This textbook includes basic theories on economics and their application to consumer, production, and market behaviors. In application, students are expected to recognize how these theories work in the economic realities of business and households. Moreover, they will be able to identify the economic dimension of realities in other fields of business. The book starts with an overview of market behavior against the background of the basic concepts of economics as a social science. It then discusses the underlying behavior of markets, particularly of the consumer as buyer and the firm as producer. The last part of the book is an integrated study of the different types of markets with the interactive behaviors of consumers and firms. -- Book cover.

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