Evaluating public relations: a practice guide to public relations palnning, research, evaluation

By: Material type: TextTextPublication details: London ; Kogan Page; 2005Description: 213 p. ; figs; Includes index and referencesISBN:
  • 0-7494-4306-5
Subject(s): DDC classification:
  • C 659.2072 W29e
Summary: This much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide
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Book Book PCC CIRCULATION C 659.2072 W29e (Browse shelf(Opens below)) Available 889

This much-needed book comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide

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