International marketing

By: Contributor(s): Material type: TextTextPublication details: New York; McGraw-Hill; 2009Edition: 14th edDescription: xx, 702 p; Includes bibliographical references and indexISBN:
  • 978-007-126461-7
Subject(s): DDC classification:
  • C 658.848 C28i
Summary: The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.848 C28i (Browse shelf(Opens below)) Available 4593

The book addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.

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