Hotel Planning management
Material type:
TextPublication details: New Delhi ; Anmol Publications; 2008Description: viii, 283 p; Includes indexISBN: - 978-81-261-3246-1
- C 647.94068 M562
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PCC CIRCULATION | C 647.94068 M562 (Browse shelf(Opens below)) | Available | 4948 |
Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation and evaluation and control. An organization's strategy must be appropriate for its resources, environmental circumstances, and core objectives. The process involves matching the company's internal resources and capabilities (eg quality management)] to the external business environment the organization faces. Strategy formulation involves, doing a situation analysis: both internal and external; both micro-environmental and macro-environmental. Concurrent with this assessment, objectives are set. This involves crafting vision statements (long term view of a possible future), mission statements (the role that the organization gives itself in society), overall corporate objectives (both financial and strategic), strategic business unit objectives (both financial and strategic), and tactical objectives. These objectives should, in the light of the situation analysis, suggest a strategic plan. The plan provides the details of how to achieve these objectives.
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